Life Settlements
Life Settlements, also known as Life Insurance Settlements or Senior Settlemnts, is a lump sum payment to the owner of a life insurance policy by one of many funding sources in exchange for the ownership of the policy. This can be a tremendous financial planning tool for seniors who have a policy that is lapsing or being surrendered, need for new life insurance, annuities, or long term care, insured has outlived the beneficiaries, premium payments are too high, or for any other need or reason. Marketing is important for any business, and the Life Settlement Industry is no exception. Life Settlement Leads are highly valued due the niche product, high commissions, and limited clientele.Areas of Marketing
Agents - Agents, financial advisors, and financial professionals will utilize different techniques. One of the best ideas is a follow up mailer to your book of business, piggy back a life settlement section into your current seminar, local print advertising, and networking with other local professionals.Brokers - Life Settlement Brokers need to cover a lot of territory. Marketing efforts need to be focused on broker dealer firms, large producers, agencies, tax firms, and other areas where seniors utilize services. Marketing for brokers should include cold calling, face to face meeting/seminars, smaller conferences, trade shows, print and media advertising.
Providers - Providers need to access large brokers and firms that deal with large amount of policies. There marketing effort should be focused on a broker parameter kit, direct mail, cold calling, face to face meetings, trade shows, and industry related events and groups.
Industry Wide - When a product is growing exponentially, as Life Settlements are, one of the first places consumers and professionals turn to is the Internet. It is quick and easy for them to research and get a better education of the process. It is key for all players in the Life Settlement Industry to maximize their web exposure and credibility. We found that a listing on Life Settlement Info, a large life settlement resource can offer and immediate web presence and credibility boost at a very affordable cost. Check it out, click here.
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